What we do

• Why behavioural research?
• Shopper filming
• Eye tracking
• In-store observations
• Intercepts
• Qualitative
• Pathtracker
• Worldpanel

What we do

TNS Magasin is a pioneer in the field of shopper behavioural research. We use a range of techniques, such as filmed research, eye tracking, observational research and quantitative research, while as part of TNS we also have access to the best quantitative and qualitative research from round the world.

Our methodologies are robust and lead the field. For example, our eye tracking utilises an infra-red beam, shone onto the retina to track the wearer’s eye movements and fixations. This offers far superior data on shoppers’ attention than cameras that merely record field-of-view.

Combined with industry-leading analysis, our retail research produces true insight.